B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- b2b lead generation strategy usage rate for B2B marketers (2024)
Event marketing is used as a B2B lead generation strategy by 73% of respondents/companies.
- Cited secondhand from ZoomInfo statistics without original survey methodology/sample details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ZoomInfo
Primary
Tier C
https://pandabloggers.com/b2b-lead-generation-strategies ↗
Source Article
B2B Lead Generation Strategies for 2024 | Panda Bloggers
Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and asked me “Hey, I have started working on my 2024 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. My answer t…
Original Research
ZoomInfo
· Original study ↗
Methodology
ZoomInfo B2B lead generation statistics, cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 78% | |
| 2024 (current) | 73% | -6.4% |
| 2024 (current) | 67% | -8.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 73% b2b lead generation strategy usage rate. Source: ZoomInfo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-lead-gen-event-marketing-usage
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<blockquote cite="https://lighthousedata.io/data/b2b-lead-gen-event-marketing-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- b2b lead generation strategy usage rate for B2B marketers<br><small>Source: ZoomInfo (2024) · <a href="https://lighthousedata.io/data/b2b-lead-gen-event-marketing-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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