B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- intent data usage rate for B2B sales and marketing professionals (2024)
77% of surveyed B2B sales and marketing professionals use intent data in their lead generation and nurturing strategies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Predictiv
Primary
Tier A
https://www.predictivdata.com/resources/predictiv-bombora-partnership-b2b-intent-data/ ↗
Source Article
Predictiv Integrates Bombora Data for Enhanced B2B Targeting - Predictiv
Strategic Partnership Unifies Intent Signals for B2B Revenue Growth
Predictiv, a leading provider of intent-powered prospecting platform and lead generation services for B2B revenue teams, today announced a strategic partnership with Bombora, the premier provider of buyer intent data. This partnersh…
Original Research
Predictiv
· Original study ↗
Methodology
Survey of 200 B2B sales and marketing professionals commissioned by Predictiv
Methodology documented
Segmentation
IndustryB2B
RoleDemand Gen
Cite this stat
Plain Text
B2B sales and marketing professionals: 77% intent data usage rate. Source: Predictiv (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-intent-data-usage-lead-gen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-intent-data-usage-lead-gen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- intent data usage rate for B2B sales and marketing professionals<br><small>Source: Predictiv (2024) · <a href="https://lighthousedata.io/data/b2b-intent-data-usage-lead-gen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.