B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- percentage using interviews with influencers for B2B marketers (2025)
54% of B2B marketers report that interviews with influencers are among their primary uses for video content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://3thinkrs.com/lead-qualifying-teams-fts-print-readership-beginning-of-xs-downfall/ ↗
Source Article
Lead Qualifying Teams, FT’s Print Readership & Beginning of X's Downfall?
Only 7% of B2B videos reach their full potential
Video is a top priority for B2B marketers – 67% say it’s an increasingly important method of advertising, according to the Content Marketing Institute. The majority (77%) focus on creating social media video content, with brand stories or short films …
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey, cited via 3thinkrs roundup
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
B2B marketers: 54% percentage using interviews with influencers. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-influencer-interview-video-use
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<blockquote cite="https://lighthousedata.io/data/b2b-influencer-interview-video-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- percentage using interviews with influencers for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/b2b-influencer-interview-video-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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