B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
42%
42% -- creators reporting b2b influencer content engagement equal or better than b2c for B2B influencer marketing (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/b2b-creators-on-the-rise ↗
Source Article
B2B Creators on the Rise | New Research | Billion Dollar Boy
News
October 29, 2024
B2B Creators on the Rise with Three in Five Creators Set to Increase Their Presence on LinkedIn
New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Creator survey; reason cited for increasing LinkedIn presence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B influencer marketing: 42% creators reporting b2b influencer content engagement equal or better than b2c. Source: Billion Dollar Boy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-influencer-engagement-equivalent-better-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-influencer-engagement-equivalent-better-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- creators reporting b2b influencer content engagement equal or better than b2c for B2B influencer marketing<br><small>Source: Billion Dollar Boy (2024) · <a href="https://lighthousedata.io/data/b2b-influencer-engagement-equivalent-better-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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