B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of hidden buyers wanting vendors who understand their business for B2B hidden buyers (2025)
85% of B2B hidden buyers want vendors who understand their business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn and Edelman
Primary
Tier B
https://www.mi6agency.com/news-round-up-august-2025 ↗
Source Article
News Round Up | August 2025
News Round Up | August 2025
We get it—you're busy. That's why we've put together these quick article roundups, updated weekly(ish), here's what we cover: UN SDGs, entrepreneurship, marketing, and local news for Grey and Bruce Counties. Get the key takeaways and actionable advice you need, fast.
UPDA…
Original Research
LinkedIn and Edelman
· Original study ↗
Methodology
LinkedIn–Edelman study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B hidden buyers: 85% share of hidden buyers wanting vendors who understand their business. Source: LinkedIn and Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-hidden-buyers-vendor-expertise-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-hidden-buyers-vendor-expertise-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of hidden buyers wanting vendors who understand their business for B2B hidden buyers<br><small>Source: LinkedIn and Edelman (2025) · <a href="https://lighthousedata.io/data/b2b-hidden-buyers-vendor-expertise-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.