B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of b2b executives valuing marketing personalization for B2B executives (2025)
Around 73% of B2B executives believe that personalising marketing efforts is essential due to increased audience expectations.
- Source cites unspecified research stating 'around 73%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wildtribe.agency
Primary
Tier C
https://www.wildtribe.agency/post/targeting-the-true-decision-makers-strategic-marketing-approaches-… ↗
Source Article
Strategic Marketing for Renewable Energy Companies
Targeting the True Decision Makers: Strategic Marketing Approaches for Renewable Energy Companies
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Renewable electricity capacity additions surged nearly 50% in 2023, in what the IEA called a 'step change' fo…
Original Research
wildtribe.agency
· Original study ↗
Methodology
Cited research, original study not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B executives: 73% share of b2b executives valuing marketing personalization. Source: wildtribe.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-executives-personalization-essential
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<blockquote cite="https://lighthousedata.io/data/b2b-executives-personalization-essential" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of b2b executives valuing marketing personalization for B2B executives<br><small>Source: wildtribe.agency (2025) · <a href="https://lighthousedata.io/data/b2b-executives-personalization-essential" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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