B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36
36 -- b2b email roi median for B2B email marketing (2024)
The median ROI for B2B email marketing is 36.0x.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36
Unit
Multiple
Data Vintage
2024
Entity
Sample Size
2,400
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
http://www.adriasolutions.co.uk/Blog?tagid=7 ↗
Source Article
Adria Solutions Blog
Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus Email Marketing Report 2024
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B email marketing: 36 b2b email roi median. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-roi-median-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-email-roi-median-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- b2b email roi median for B2B email marketing<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/b2b-email-roi-median-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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