B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- email open click challenge for B2B marketers (2025)
37% of surveyed B2B marketers struggle with getting more email opens and clicks as an anticipated challenge for 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vende Digital
Primary
Tier B
https://vendedigital.com/blog/email-2025-b2b-success ↗
Source Article
Email in 2025: Personalization and Automation for B2B Success
The B2B Marketer’s Guide to Winning with Email in 2025
Email marketing isn’t going anywhere—but it’s not staying the same, either. We’ve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesn’t cut it anymore.
With…
Original Research
Vende Digital
· Original study ↗
Methodology
Survey conducted on LinkedIn
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 37% email open click challenge. Source: Vende Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-open-click-challenge-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-email-open-click-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- email open click challenge for B2B marketers<br><small>Source: Vende Digital (2025) · <a href="https://lighthousedata.io/data/b2b-email-open-click-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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