B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.4%
2.4% -- email lead conversion rate for B2B businesses using email marketing (2025)
B2B businesses using email marketing achieve an average lead conversion rate of 2.4%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mojenta.com
Primary
Tier C
https://www.mojenta.com/blog/what-is-the-most-effective-email-marketing-campaign-strategy?hss_channe… ↗
Source Article
Email Marketing Startegy: Why You Need It, Best Practices & Tips
Email marketing continues to be one of the most reliable ways for B2B companies to reach the right people and move deals forward. It’s cost-effective, easy to scale, and consistently ranks as one of the top-performing digital channels. In fact, a 2025 report found that B2B businesses using email mar…
Original Research
mojenta.com
· Original study ↗
Methodology
Average lead conversion rate for B2B businesses using email marketing; cited to an unnamed 2025 report (footnote 1, source not identified in article)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses using email marketing: 2.4% email lead conversion rate. Source: mojenta.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-marketing-lead-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-email-marketing-lead-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> -- email lead conversion rate for B2B businesses using email marketing<br><small>Source: mojenta.com (2025) · <a href="https://lighthousedata.io/data/b2b-email-marketing-lead-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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