C
Evidence Grade C
Use with Hedging
Dated
$1
$1 -- ad spend for B2B email list acquisition (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Demand Gen Report
Primary
Tier B
https://www.demandgenreport.com/resources/2023-b2b-marketing-trends-report/ ↗
Source Article
B2b Email Marketing Statistics 2026 | 80+ Verified Stats
Key Takeaways
- 73% of B2B buyers prefer personalized content in emails, per Demand Gen Report 2023.
- Dynamic content blocks in B2B emails increase engagement by 42%, AMP for Email study.
- B2B emails with video thumbnails see 300% more clicks, Vidyard stats.
- B2B email CTR averages 2.4% across in…
Also cited by
2026-08-19
Original Research
Demand Gen Report
· Original study ↗
Methodology
Demand Gen Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B email list acquisition: $1 ad spend. Source: Demand Gen Report (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-list-acquisition-cost
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<blockquote cite="https://lighthousedata.io/data/b2b-email-list-acquisition-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- ad spend for B2B email list acquisition<br><small>Source: Demand Gen Report (2023) · <a href="https://lighthousedata.io/data/b2b-email-list-acquisition-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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