B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.2%
9.2% -- email follow up reply rate for B2B cold outreach campaigns (2023)
For B2B cold outreach campaigns, sequences with 3 email rounds (1 initial email and 2 follow-ups) achieve the highest reply rate at 9.2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Belkins
Primary
Tier A
https://belkins.io/blog/appointment-setting/4-steps-to-tracking-the-results-of-appointment-setting?u… ↗
Source Article
How To Measure B2B Sales: Key Metrics and KPIs To Track
How to measure B2B sales: Key metrics and KPIs to track
Author
Brian Hicks
Brian, Belkins' VP of sales, is a recognized professional with 15 years of experience in relationship-based sales and management.
Updated:2023-12-13
Reading time:11 m
Metrics and KPIs are interesting beasts. Like shape-shifti…
Original Research
Belkins
· Original study ↗
Methodology
Based on the optimal number of follow-ups to increase reply rates.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B cold outreach campaigns: 9.2% email follow up reply rate. Source: Belkins (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-follow-up-reply-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-email-follow-up-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.2%</strong> -- email follow up reply rate for B2B cold outreach campaigns<br><small>Source: Belkins (2023) · <a href="https://lighthousedata.io/data/b2b-email-follow-up-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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