B
Evidence Grade B
Safe to Cite
Dated
0.08%
0.08% -- spam complaints rate for B2B email campaigns (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.08%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
93
Sources (4)
RD Marketing
Primary
Tier A
https://rdmarketing.co.uk/knowledge-hub/top-benefits-of-using-a-b2b-email-database-for-your-business… ↗
Source Article
Email, SMS, and push marketing statistics for ecommerce H1 2022
Drive sales on autopilot with ecommerce-focused features
See FeaturesLike 2021, 2022 has so far kept ecommerce merchants on their toes. The cost of paid social continues to increase while the effectiveness of those ads, in large part due to Apple’s iOS 14 update, has declined. Inflation has put stra…
Also cited by
2026-07-16
Agência Mutum
https://agenciamutum.com/blog/geracao-de-leads-b2b/
2026-07-17
Original Research
RD Marketing
· Original study ↗
Methodology
Value is the upper limit of the range.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B email campaigns: 0.08% spam complaints rate. Source: RD Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-database-spam-complaints
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<blockquote cite="https://lighthousedata.io/data/b2b-email-database-spam-complaints" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.08%</strong> -- spam complaints rate for B2B email campaigns<br><small>Source: RD Marketing (2023) · <a href="https://lighthousedata.io/data/b2b-email-database-spam-complaints" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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