50% -- professional buyers using b2b ecommerce for orders for professional B2B buyers (2023)

Name: Professional Buyers Using B2B Ecommerce For Orders Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2023 · zobristinc.com

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Attribution: zobristinc.com View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2023

Entity

professional B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

zobristinc.com Primary Tier C

https://www.zobristinc.com/blog/6-core-elements-b2b-customer-experience/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Customer Focused: 6 Core Elements of B2B Customer Experience

It is no secret that great customer experience goes a long way in the long-term success of any B2B or B2C business. But are you aware of the magnitude this impact this has on your bottom line? Studies show 89% of companies that make customer experience a top priority in their business perform better…

Original Research

zobristinc.com · Original study ↗

Methodology

Vendor blog citing unattributed research; stated as 'more than 50%'

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

professional B2B buyers: 50% professional buyers using b2b ecommerce for orders. Source: zobristinc.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ecommerce-professional-buyers-50

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<blockquote cite="https://lighthousedata.io/data/b2b-ecommerce-professional-buyers-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- professional buyers using b2b ecommerce for orders for professional B2B buyers<br><small>Source: zobristinc.com (2023) · <a href="https://lighthousedata.io/data/b2b-ecommerce-professional-buyers-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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