B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- share of respondents citing reach new customers for B2B e-commerce businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2BE
Primary
Tier B
https://www.b2be.com/what-is-main-advantage-of-b2b-e-commerce-for-your-business/ ↗
Source Article
B2B e-Commerce Advantages For Business | Poll Results
Original Research
B2BE
· Original study ↗
Methodology
B2BE LinkedIn poll of social media followers on main advantage of B2B e-commerce
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B e-commerce businesses: 40% share of respondents citing reach new customers. Source: B2BE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ecommerce-advantage-reach-new-customers-40
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<blockquote cite="https://lighthousedata.io/data/b2b-ecommerce-advantage-reach-new-customers-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of respondents citing reach new customers for B2B e-commerce businesses<br><small>Source: B2BE (2026) · <a href="https://lighthousedata.io/data/b2b-ecommerce-advantage-reach-new-customers-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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