B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- percentage of b2b organizations with documented content marketing strategy for B2B organizations (2022)
40% of B2B organizations surveyed reported having a documented content marketing strategy.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Content Marketing (Content Marketing Institute)
Primary
Tier B
https://www.winmo.com/agency-new-business/4-tips-to-amp-up-your-content-strategy-and-avoid-burnout/ ↗
Source Article
4 Tips to Amp Up Your Content Strategy (And Avoid Burnout)
Consumers are overwhelmed with information on a daily basis. Globally, content creators publish more than 6 million articles and blog posts, share 500 million tweets, and upload 720,000 hours of video to YouTube every day. No wonder burnout,…
Original Research
B2B Content Marketing (Content Marketing Institute)
· Original study ↗
Methodology
Survey cited from B2B Content Marketing's 2022 Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations: 40% percentage of b2b organizations with documented content marketing strategy. Source: B2B Content Marketing (Content Marketing Institute) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-documented-content-strategy-2022
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<blockquote cite="https://lighthousedata.io/data/b2b-documented-content-strategy-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of b2b organizations with documented content marketing strategy for B2B organizations<br><small>Source: B2B Content Marketing (Content Marketing Institute) (2022) · <a href="https://lighthousedata.io/data/b2b-documented-content-strategy-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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