B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45%

45% -- companies citing market share growth as digitalization driver for Surveyed B2B organizations with digitalization strategy (H2 2018)

Name: Companies Citing Market Share Growth As Digitalization Driver Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

H2 2018 · n=400 · Intershop Communications AG (research by Vanson Bourne)

45% of surveyed B2B organizations with a fully developed digitalization strategy for sales and services stated that increasing market share influenced their strategy.

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Attribution: Intershop Communications AG (research by Vanson Bourne) View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

H2 2018

Entity

Surveyed B2B organizations with digitalization strategy

Sample Size

400

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Intershop Communications AG (research by Vanson Bourne) Primary Tier A

https://www.intershop.com/de/pressemeldung/studie-zur-digitalisierung-des-b2b-handels ↗

Confidence: 57/100 Vintage: H2 2018 Channel: Deep Crawl

Source Article

Studie Digitalisierung des B2B - Intershop Communications AG

- Unternehmen aller Stufen der digitalen Reife profitieren von der Digitalisierung der Vertriebskanäle - schnell und strategisch agierende Digitalisierer setzen Maßstäbe im B2B-Handel - künftige Trends geprägt durch Verzahnung weiterer Vertriebskanäle Jena, 07. Februar 2019 – Schnelligkeit schlägt P…

Original Research

Intershop Communications AG (research by Vanson Bourne) · Original study ↗

Methodology

Share citing increase of market share as influencing their digitalization strategy

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Surveyed B2B organizations with digitalization strategy: 45% companies citing market share growth as digitalization driver. Source: Intershop Communications AG (research by Vanson Bourne) (H2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-digitalization-driver-market-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-digitalization-driver-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- companies citing market share growth as digitalization driver for Surveyed B2B organizations with digitalization strategy<br><small>Source: Intershop Communications AG (research by Vanson Bourne) (H2 2018) · <a href="https://lighthousedata.io/data/b2b-digitalization-driver-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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