B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of b2b sales interactions in digital channels for B2B sales (2025)
According to Gartner, by 2025, 72% of B2B sales interactions are projected to occur in digital channels.
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Lighthouse Research Team
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://blog.automatedsalesmachine.com/digital-products-to-sell-online/ ↗
Source Article
Digital Products to Sell Online: 30 Proven Ideas for Passive Income - The Conversion Feed
Digital products to sell online — ebooks, online courses, templates, software, and memberships — give small business owners a scalable revenue stream with zero inventory, zero shipping, and near-zero per-unit cost. The global digital learning and content market is projected to surpass $400 billion b…
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited secondarily in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales: 72% share of b2b sales interactions in digital channels. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-digital-sales-interactions-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-digital-sales-interactions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of b2b sales interactions in digital channels for B2B sales<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-digital-sales-interactions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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