B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of decision makers using generative ai for vendor research for B2B decision-makers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bgrowthessentials.com
Primary
Tier C
https://b2bgrowthessentials.com/ai-for-marketing-workshops/ ↗
Source Article
AI for Marketing Workshops: Build Your AI Roadmap for B2B Sales & Growth
Original Research
b2bgrowthessentials.com
· Original study ↗
Methodology
Cited by consultancy blog; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 20% share of decision makers using generative ai for vendor research. Source: b2bgrowthessentials.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-decision-makers-generative-ai-vendor-research
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<blockquote cite="https://lighthousedata.io/data/b2b-decision-makers-generative-ai-vendor-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of decision makers using generative ai for vendor research for B2B decision-makers<br><small>Source: b2bgrowthessentials.com (2026) · <a href="https://lighthousedata.io/data/b2b-decision-makers-generative-ai-vendor-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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