C
Evidence Grade C
Use with Hedging
Aging
71%
71% — b2b decision makers consuming thought leadership for B2B Decision Makers (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (8)
TopRank Marketing
Primary
Tier B
https://johannaestevez.blogspot.com/2022/07/2022-state-of-b2b-influencer-marketing.html ↗
Source Article
Click play on the video above for a highlight of the 2022 State of B2B Influencer Marketing Report. With 2022 in full swing, the team and I at TopRank Marketing are happy to share our second report on the State of B2B Influencer Marketing. As the business world has overcome challenges, pivoted, adju…
Also cited by
Edelman Thought Leadership Impact Report 2024
https://www.edelman.com/sites/g/files/aatuss191/files/2024-01/2024-edelman-thoug…
2026-05-01
2026-05-01
2026-05-01
2026-05-01
Corporate Visions
https://corporatevisions.com/blog/b2b-buying-behavior-statistics-trends/
2026-05-01
2026-05-01
2026-05-03
Original Research
Edelman
· Original study ↗
Methodology
71% of B2B decision makers consume thought leadership content to vet potential vendors, partners, and service providers.
Study: Unknown
Segmentation
RoleAll marketers
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B Decision Makers: 71% b2b decision makers consuming thought leadership. Source: TopRank Marketing (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-decision-makers-consuming-thought-leadership-b2b-decision-makers-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-decision-makers-consuming-thought-leadership-b2b-decision-makers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> — b2b decision makers consuming thought leadership for B2B Decision Makers<br><small>Source: TopRank Marketing (2024) · <a href="https://lighthousedata.io/data/b2b-decision-makers-consuming-thought-leadership-b2b-decision-makers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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