B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

29%

29% -- deal win rate lift for B2B deals receiving 4-8 marketing emails (2024)

Name: Deal Win Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2024 · HockeyStack

Sending 4-8 marketing emails increases the overall average win rate by 29%.

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Attribution: HockeyStack View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

29%

Unit

Percentage

Data Vintage

2024

Entity

B2B deals receiving 4-8 marketing emails

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HockeyStack Primary Tier C

https://www.relate.kr/blog/email-marketing-webinar-summary/ ↗

Confidence: 55/100 Vintage: 2024 Channel: Deep Crawl

Source Article

B2B 이메일 마케팅 101 웨비나 요약

B2B 이메일 마케팅 101 웨비나 요약 B2B 마케팅 채널 중에서 단 하나만 선택해야 한다면, 우리 팀은 이메일을 선택할 것입니다. B2B 마케팅 채널 중에서 단 하나만 선택해야 한다면, 우리 팀은 이메일을 선택할 것입니다. 이메일은 B2B 고객과 고객 고유의 개인화된 채널로 소통할 수 있는 몇 안 되는 매우 효과적이고 효율적인 채널입니다. 고객에게 여러모로 도움이 될 수 있는 고품질의 이메일을 보내는 한, 이메일은 아마도 가장 효과적인 마케팅 수단일 것입니다. Relate 팀에서 B2B 이메일 마케팅의 기본을 다룬 웨비나를 요약…

Original Research

HockeyStack · Original study ↗

Methodology

Increase in overall average win rate when 4-8 marketing emails are sent; article cites 'Source: Forbes, HockeyStack'

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RegionAPAC RoleAll marketers Channelemail

Cite this stat

Plain Text

B2B deals receiving 4-8 marketing emails: 29% deal win rate lift. Source: HockeyStack (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-deal-win-rate-lift-4-8-marketing-emails

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<blockquote cite="https://lighthousedata.io/data/b2b-deal-win-rate-lift-4-8-marketing-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- deal win rate lift for B2B deals receiving 4-8 marketing emails<br><small>Source: HockeyStack (2024) · <a href="https://lighthousedata.io/data/b2b-deal-win-rate-lift-4-8-marketing-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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