B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88
88 -- average touchpoints per b2b deal for B2B deals (2026)
B2B deals average 88 touchpoints across the buyer journey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
allinmotion.com
Primary
Tier C
https://www.allinmotion.com/blog/your-mql-dashboard-is-measuring-the-wrong-funnel ↗
Source Article
Your MQL Dashboard Is Measuring the Wrong Funnel
Original Research
allinmotion.com
· Original study ↗
Methodology
Original source not named
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B deals: 88 average touchpoints per b2b deal. Source: allinmotion.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-deal-touchpoints-88
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<blockquote cite="https://lighthousedata.io/data/b2b-deal-touchpoints-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88</strong> -- average touchpoints per b2b deal for B2B deals<br><small>Source: allinmotion.com (2026) · <a href="https://lighthousedata.io/data/b2b-deal-touchpoints-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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