B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- annual b2b data decay rate for B2B contact data (2026)
B2B data decays at a rate of 30% or more per year.
- The source states 30% or more
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
amplispot.com
Primary
Tier C
https://www.amplispot.com/blogs/data-driven-outreach-with-intelligent-targeting-in-b2b-saas-sales/ ↗
Source Article
Data-Driven Outreach With Intelligent Targeting In B2B SaaS
Original Research
amplispot.com
· Original study ↗
Methodology
Industry estimate on data decay rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B contact data: 30% annual b2b data decay rate. Source: amplispot.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-data-decay-30pct-yearly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-data-decay-30pct-yearly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- annual b2b data decay rate for B2B contact data<br><small>Source: amplispot.com (2026) · <a href="https://lighthousedata.io/data/b2b-data-decay-30pct-yearly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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