B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$116
$116 -- target cpa for B2B (YouTube ads) (2025)
The B2B industry benchmark CPA for advertising conversion campaigns is $116.13.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$116
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtools.co
Primary
Tier B
https://webtools.co/articles/youtube-advertising-strategy-guide ↗
Source Article
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube reaches over 2.5 billion monthly active users. That's more than any social platform except its parent company, Google. Yet most advertisers treat YouTube as an afterthought -- something to test "eventually" after they've max…
Original Research
webtools.co
· Original study ↗
Methodology
CPA benchmark cited from webtools.co Advertising Benchmarks page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B (YouTube ads): $116 target cpa. Source: webtools.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cpa-benchmark-youtube
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<blockquote cite="https://lighthousedata.io/data/b2b-cpa-benchmark-youtube" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$116</strong> -- target cpa for B2B (YouTube ads)<br><small>Source: webtools.co (2025) · <a href="https://lighthousedata.io/data/b2b-cpa-benchmark-youtube" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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