B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- content effort improvement rate for B2B marketers (2025)
Only 13% of B2B marketers report that their content efforts have significantly improved.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://digihify.com/blog/content-marketing-trends/ ↗
Source Article
Content Marketing Trends 2026: Win in the AI Era
AI didn’t kill content marketing. It killed mediocre content marketing, and the bar for ‘good enough’ just reset permanently.
TL;DR
- AI is now part of the foundation. It supports your strategy, not replaces it.
- Trust matters more than ever in a world full of AI content.
- Short videos aren’t opti…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from CMI B2B Research, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 13% content effort improvement rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-significant-improvement
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<blockquote cite="https://lighthousedata.io/data/b2b-content-significant-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- content effort improvement rate for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/b2b-content-significant-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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