B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of respondents valuing content rich in shareable statistics for B2B buyers (2022)
42% of B2B buyer respondents valued content rich in shareable statistics and quick-hitting insights as a key driver for sharing content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen
Primary
Tier B
https://b2bgrowthessentials.com/the-latest-b2b-content-marketing-trends/ ↗
Source Article
The Latest B2B Content Marketing Trends
Original Research
Demand Gen
· Original study ↗
Methodology
Demand Gen 2022 Content Preferences Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 42% share of respondents valuing content rich in shareable statistics. Source: Demand Gen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-shareable-stats-driver-42
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<blockquote cite="https://lighthousedata.io/data/b2b-content-shareable-stats-driver-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of respondents valuing content rich in shareable statistics for B2B buyers<br><small>Source: Demand Gen (2022) · <a href="https://lighthousedata.io/data/b2b-content-shareable-stats-driver-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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