B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- share of respondents valuing content ability to influence peers for B2B buyers (2022)

Name: Share Of Respondents Valuing Content Ability To Influence Peers Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2022 · Demand Gen

34% of surveyed B2B buyers believed that content's ability to influence peers and other internal stakeholders on the buying team is an essential driver for sharing content.

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Attribution: Demand Gen View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

34%

Unit

Percentage

Data Vintage

2022

Entity

B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Demand Gen Primary Tier B

https://b2bgrowthessentials.com/the-latest-b2b-content-marketing-trends/ ↗

Confidence: 28/100 Vintage: 2022 Channel: Common Crawl

Source Article

The Latest B2B Content Marketing Trends

Original Research

Demand Gen · Original study ↗

Methodology

Demand Gen 2022 Content Preferences Survey

Methodology documented

Segmentation

IndustryB2B RoleContent Marketer Channelcontent

Cite this stat

Plain Text

B2B buyers: 34% share of respondents valuing content ability to influence peers. Source: Demand Gen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-peer-influence-driver-34

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<blockquote cite="https://lighthousedata.io/data/b2b-content-peer-influence-driver-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of respondents valuing content ability to influence peers for B2B buyers<br><small>Source: Demand Gen (2022) · <a href="https://lighthousedata.io/data/b2b-content-peer-influence-driver-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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