B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of b2b marketers outsourcing content creation for B2B marketers (2020)
Over 80% of surveyed B2B firms outsource content creation to some degree.
- Reported as over 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
1,798
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier A
https://www.mi6agency.com/b-to-b-marketing-guide-for-2020 ↗
Source Article
B to B Marketing Guide for 2020
B to B Marketing Guide for 2020
Updated: Jan 12, 2025
Your B to B Marketing Guide for 2020
UPDATED: Nov 2/20 | Newest Updates are highlighted in yellow below
This post is for Business to Business marketing professionals to use as a guide for their 2020 B2B marketing planning. We hope that you find i…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Reported as 'over 80%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 80% share of b2b marketers outsourcing content creation. Source: Content Marketing Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-outsource
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<blockquote cite="https://lighthousedata.io/data/b2b-content-outsource" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of b2b marketers outsourcing content creation for B2B marketers<br><small>Source: Content Marketing Institute (2020) · <a href="https://lighthousedata.io/data/b2b-content-outsource" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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