B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- content not consumed rate for B2B digital content marketing (2022)
80% of content that is created is not consumed.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier A
https://qa.idc.com/resource-center/blog/how-to-overcome-the-agitators-and-win-the-digital-content-ma… ↗
Source Article
How to Overcome B2B Digital Marketing Challenges
What is Good Content Marketing?
Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy …
Original Research
IDC
· Original study ↗
Methodology
IDC CMO Advisory Practice research; attributed to IDC Research VP Laurie Buczek
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B digital content marketing: 80% content not consumed rate. Source: IDC (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-not-consumed-2022
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<blockquote cite="https://lighthousedata.io/data/b2b-content-not-consumed-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content not consumed rate for B2B digital content marketing<br><small>Source: IDC (2022) · <a href="https://lighthousedata.io/data/b2b-content-not-consumed-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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