B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- content marketing new customer acquisition usage for B2B companies (2021)

2021  · Statista

28% use content marketing for new customer acquisition.

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Attribution: Statista View source
Lighthouse Research Team
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Source verified Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2021
Entity
B2B companies
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Statista Primary Tier C
https://www.invictus-lead-generation.de/en/b2b-content-marketing-agentur-kompletter-leitfaden-2021/ ↗
Confidence: 55/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Finding the best B2B content marketing agency: Tips & criteria
So you're thinking about a B2B Content Marketing Agency To commission. But before you do that, you should prepare yourself. The following explains what to look out for when making your choice and shows you which agencies are the best in the DACH region. To make the significance of this decision clea…
Original Research
Statista · Original study ↗

Statista data cited by secondary source

Methodology documented
Industrymarketing
Plain Text
B2B companies: 28% content marketing new customer acquisition usage. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-new-customer-acquisition-2021
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<blockquote cite="https://lighthousedata.io/data/b2b-content-new-customer-acquisition-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- content marketing new customer acquisition usage for B2B companies<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/b2b-content-new-customer-acquisition-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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