B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- content marketing significance decline perception for B2B businesses (2023)
A small fraction of 4% of businesses perceive a slight dip in the significance of B2B content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute and MarketingProfs
Primary
Tier C
https://www.synergy-businesssolution.com/your-essential-b2b-content-marketing-strategy-for-2023/ ↗
Source Article
Your Essential B2B Content Marketing Strategy for 2025 - Synergy Business Solution
Table of Contents
ToggleLandscape of digital business is undoubtedly highly competitive. Basically, you have to have an edge to win. That being said, an effective B2B content marketing strategy is a tool that can back you up.
It’s more than a marketing strategy. In fact, it’s an intricate blueprint …
Original Research
Content Marketing Institute and MarketingProfs
· Original study ↗
Methodology
Study by Content Marketing Institute and MarketingProfs, cited by Synergy Business Solution
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses: 4% content marketing significance decline perception. Source: Content Marketing Institute and MarketingProfs (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-significance-dip-4pct
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-significance-dip-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- content marketing significance decline perception for B2B businesses<br><small>Source: Content Marketing Institute and MarketingProfs (2023) · <a href="https://lighthousedata.io/data/b2b-content-marketing-significance-dip-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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