B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- share of b2b companies saying content marketing generates more leads for B2B companies (2022)
93% of B2B companies state that content marketing generates more leads than traditional marketing strategies.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketo
Primary
Tier C
https://www.foundcoo.com/blog/20-lead-nurturing-statistics-to-pump-up-your-sales-in-2022-4hsaf ↗
Source Article
20 Lead Nurturing Statistics to Pump up Your Sales in 2022
20 Lead Nurturing Statistics to Pump up Your Sales in 2022
As the consumer journey becomes more complex, the way brands generate and nurture leads is also changing. Instead of casting the widest net they can and hoping for the best, marketers focus more on generating high-quality leads and guiding t…
Original Research
Marketo
· Original study ↗
Methodology
Cited from Marketo, Forbes
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B companies: 93% share of b2b companies saying content marketing generates more leads. Source: Marketo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-leads
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of b2b companies saying content marketing generates more leads for B2B companies<br><small>Source: Marketo (2022) · <a href="https://lighthousedata.io/data/b2b-content-marketing-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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