B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- percentage of b2b marketers achieving brand awareness goal for B2B content marketers (2021)
86% of B2B content marketers achieved the goal of creating brand awareness in the last 12 months according to research by Content Marketing Institute.
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Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://sharprocket.com.ph/content-marketing-for-small-business/ ↗
Source Article
Content Marketing For Small Business: Ideas, Strategies, and Examples
Content sits at the core of most discussions by marketers and business owners today.
The reason why content is king is, because it ties every area in digital marketing together. This simple image below from Jason Acidre’s content marketing at Moz is still relevant up to this date.
“Does content mark…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute B2B content marketing research
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B content marketers: 86% percentage of b2b marketers achieving brand awareness goal. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-brand-awareness-goal
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-brand-awareness-goal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- percentage of b2b marketers achieving brand awareness goal for B2B content marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/b2b-content-marketing-brand-awareness-goal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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