B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content creators without overarching structure for B2B organizations (2021)
20% of organization content creators just do what they think is best with no overarching structure at all, according to a survey of 500 B2B marketers and sales professionals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Corporate Visions
Primary
Tier B
https://www.b2bleadblog.com/getting-sales-enablement-right-to-increase-results/ ↗
Source Article
Getting Sales Enablement Right to Increase results
Getting Sales Enablement Right to Increase Results
Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance.
For example, Corporate …
Original Research
Corporate Visions
· Original study ↗
Methodology
Survey of 500 B2B marketers and sales professionals conducted by Corporate Visions
Methodology documented
Segmentation
IndustryB2B
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B organizations: 20% content creators without overarching structure. Source: Corporate Visions (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-creators-no-structure-2021
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<blockquote cite="https://lighthousedata.io/data/b2b-content-creators-no-structure-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content creators without overarching structure for B2B organizations<br><small>Source: Corporate Visions (2021) · <a href="https://lighthousedata.io/data/b2b-content-creators-no-structure-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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