B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39 hours
39 hours -- content consumption gap for B2B gated content (time between content request and content opened, per NetLine buyer engagement platform) (2024)
In 2024, the average Consumption Gap (the time between when B2B content is requested and when it is opened for consumption) was 39 hours.
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Lighthouse Research Team
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Evidence graded
Value
39 hours
Unit
Duration Hours
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NetLine
Primary
Tier C
https://spearmarketing.com/blog/consumption-gap/ ↗
Source Article
The Consumption Gap & What It Means for Your Content Strategy - Spear Marketing Group
When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately?
Not according to a recent report from NetLine, who use prospect behavior on their buyer engagement platform to measure what they call the “Consumption Gap,” …
Original Research
NetLine
· Original study ↗
Methodology
Measured by NetLine as the 'Consumption Gap' — time between when content is requested and when it is opened for consumption; based on prospect behavior on NetLine's buyer engagement platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B gated content (time between content request and content opened, per NetLine buyer engagement platform): 39 hours content consumption gap. Source: NetLine (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-consumption-gap-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-content-consumption-gap-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39 hours</strong> -- content consumption gap for B2B gated content (time between content request and content opened, per NetLine buyer engagement platform)<br><small>Source: NetLine (2024) · <a href="https://lighthousedata.io/data/b2b-content-consumption-gap-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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