B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- percentage consuming three plus content pieces before purchase for B2B decision-makers (2023)
72% of B2B decision-makers consume at least three pieces of content before making a purchase decision.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://3thinkrs.com/canvas-magic-studio-linkedins-accelerate-ai-tool-b2b-marketing-alignment/ ↗
Source Article
Canva's Magic Studio, LinkedIn’s Accelerate AI Tool & B2B Marketing Alignment
B2B decision-makers run in packs 🏃. And, over half of buyers are taking more time to decide.
That’s the complex reality of B2B buying today. Find out more on the buyer’s journey in Fresh Ink.
It unpacks the latest changes in marketing, PR, and sales:
📈 LinkedIn’s Accelerate could Fast-Track B2B Grow…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn B2B buyer content consumption study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 72% percentage consuming three plus content pieces before purchase. Source: LinkedIn (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-before-purchase-72
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<blockquote cite="https://lighthousedata.io/data/b2b-content-before-purchase-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- percentage consuming three plus content pieces before purchase for B2B decision-makers<br><small>Source: LinkedIn (2023) · <a href="https://lighthousedata.io/data/b2b-content-before-purchase-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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