B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22.5%
22.5% -- annual contact database decay rate for B2B contact records (2026)
B2B contact records decay at roughly 22.5% per year as people change jobs and titles.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.datamagnet.co/post/best-signal-based-selling-tools-gtm-engineers/ ↗
Source Article
9 Best Signal-Based Selling Tools for GTM Engineers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 19, 2026. Vendor claims for third-party tools are self-reported unless otherwise noted — validate pricing and feature details on each vendor's site before you buy.
9 …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Database Decay Simulation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B contact records: 22.5% annual contact database decay rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-decay-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-contact-decay-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- annual contact database decay rate for B2B contact records<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/b2b-contact-decay-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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