B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share changed targeting and messaging strategy for B2B content marketers (2021)
70% of B2B content marketers who changed their content strategy due to the pandemic changed their targeting and messaging strategy.
- Subset/context refers to changes made to content strategy as a result of the pandemic
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Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.b2bmarketingexpo.us/news/blog.asp?blog_id=46920 ↗
Source Article
B2B Marketing Expo California
This blog was provided by Online Marketing Gurus
B2B Content Marketing Insights To Guide Your 2022 Strategy
By Safwan Chowdhury
2021 was a year no one expected to endure. As marketers, conventional methods of reaching our target demographics have definitely shifted as a result of the pandemic. Stand…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Citing CMI research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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B2B content marketers: 70% share changed targeting and messaging strategy. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-changed-targeting-messaging
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<blockquote cite="https://lighthousedata.io/data/b2b-changed-targeting-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share changed targeting and messaging strategy for B2B content marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/b2b-changed-targeting-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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