B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
242 days
242 days -- average customer journey duration for large B2B companies (2026)
The average customer journey duration for large B2B companies is 242 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
242 days
Unit
Duration Days
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DevriX
Primary
Tier C
https://bitscale.ai/blogs/best-gtm-agencies ↗
Source Article
12 Best GTM Agencies in 2026: Top Partners for Revenue Growth
Original Research
DevriX
· Original study ↗
Methodology
Cited from DevriX (2026) by a listicle article; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
large B2B companies: 242 days average customer journey duration. Source: DevriX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-journey-large-companies-242-days
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-journey-large-companies-242-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>242 days</strong> -- average customer journey duration for large B2B companies<br><small>Source: DevriX (2026) · <a href="https://lighthousedata.io/data/b2b-buying-journey-large-companies-242-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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