B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- buying journey completed before supplier contact for B2B industrial buyers (2026-05)
70-80% of the buying journey happens before the buyer contacts the supplier due to digitalisation in UK industry transitions.
- Reported as a range (70-80%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
manufacturing.wilsoncooke.agency
Primary
Tier C
https://manufacturing.wilsoncooke.agency/blog/industrial-transition-is-a-marketing-problem-too ↗
Source Article
Industrial transition is a marketing problem too
Sector Intelligence: UK Industry Transitions · WilsonCooke Industry Insights · May 2026
UK industry is going through three transitions at once. Net zero. Reshoring. Digitalisation. Each rewires the buyer journey. The marketing strategies that worked in 2015 don't work in 2026.
Three transitions, thr…
Original Research
manufacturing.wilsoncooke.agency
· Original study ↗
Methodology
Range 70-80%; midpoint extracted. Source does not state original research methodology.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B industrial buyers: 70% buying journey completed before supplier contact. Source: manufacturing.wilsoncooke.agency (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-journey-before-contact
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-journey-before-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buying journey completed before supplier contact for B2B industrial buyers<br><small>Source: manufacturing.wilsoncooke.agency (2026-05) · <a href="https://lighthousedata.io/data/b2b-buying-journey-before-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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