B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of buying groups ranking vendors before first contact for B2B buying groups (2025)
94% of B2B buying groups rank vendor preferences before their first contact with a salesperson.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The 2025 B2B Buyer Experience Report
Primary
Tier B
https://www.fusecollective.com/pozycjonowanie-marki-b2b-przewodnik-dla-firm-ktore-nie-chca-byc-jedna… ↗
Source Article
Pozycjonowanie marki B2B: Przewodnik dla firm, które nie chcą być jedną z wielu.
Pozycjonowanie marki B2B: Przewodnik dla firm, które nie chcą być jedną z wielu.
Kompletny framework do budowania przewagi, gdy rynek nie widzi różnicy.
Tematyka
- 1. Dlaczego wszyscy brzmią tak samo i jakie są tego konsekwencje?
- 2. Ile realnie kosztuje Cię bycie „jednym z wielu”?
- 3. O co tak na…
Original Research
The 2025 B2B Buyer Experience Report
· Original study ↗
Methodology
From 'The 2025 B2B Buyer Experience Report'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying groups: 94% share of buying groups ranking vendors before first contact. Source: The 2025 B2B Buyer Experience Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-group-ranking-94
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buying-group-ranking-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of buying groups ranking vendors before first contact for B2B buying groups<br><small>Source: The 2025 B2B Buyer Experience Report (2025) · <a href="https://lighthousedata.io/data/b2b-buying-group-ranking-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.