B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- share of b2b buyers using video for product research for B2B buyers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
finelight.media
Primary
Tier C
https://finelight.media/the-quiet-revolution-in-b2b-marketing-for-2026/ ↗
Source Article
The quiet revolution in B2B marketing for 2026 - Finelight Media
As the dust settles from a decade of digital disruption, B2B marketing in 2026 is entering a quieter, more sophisticated phase. This is not a revolution marked by hype or noise, but by strategic shifts that are subtle, data-driven, and deeply human. Businesses that once relied on trade shows and whi…
Original Research
finelight.media
· Original study ↗
Methodology
Figure cited without named original source; stated as 'more than 95 percent'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 95% share of b2b buyers using video for product research. Source: finelight.media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-video-research-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-video-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of b2b buyers using video for product research for B2B buyers<br><small>Source: finelight.media (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-video-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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