B
Evidence Grade B
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accuracy verified by the review judge
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Recent
43%
43% -- ai outreach personalization adoption rate for Global B2B software buyers' organizations using AI for outreach personalization (2025)
43% of surveyed global B2B software buyers report their organizations use AI for outreach personalization.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/ais-net-impact-on-sales ↗
Source Article
New G2 Report: How AI is Reshaping the B2B Sales Playbook
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Table of Contents
There are many blanket statements about AI floating around the internet, one being, "AI will replace all sales reps." While that sentiment is out there, I want to be realistic with you—humans buy from humans.
My new G2 Research …
Original Research
G2
· Original study ↗
Methodology
G2 survey of global B2B software buyers on AI applications in sales/pipeline development
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global B2B software buyers' organizations using AI for outreach personalization: 43% ai outreach personalization adoption rate. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-using-ai-outreach-personalization-43
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-using-ai-outreach-personalization-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- ai outreach personalization adoption rate for Global B2B software buyers' organizations using AI for outreach personalization<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-using-ai-outreach-personalization-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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