B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- share of b2b buyers using ai tools during purchase for B2B buyers (2026)

Name: Share Of B2B Buyers Using AI Tools During Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Gartner

45% of B2B buyers used AI tools during a recent purchase.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier B

https://www.datamagnet.co/post/buyer-intent-data-buyers-guide-2026/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

The 2026 Buyer Intent Data Buyer's Guide

Disclosure: Datamagnet publishes this article. Vendor and product capabilities described below are based on public documentation, retrieved August 13, 2026. The 2026 Buyer Intent Data Buyer's Guide: How to Choose the Right Vendor Most of your buyers make up their minds before a rep ever says hello. …

Original Research

Gartner · Original study ↗

Methodology

Gartner research cited via Digital Commerce 360, Mar 2026

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B buyers: 45% share of b2b buyers using ai tools during purchase. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-used-ai-tools-purchase

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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-used-ai-tools-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of b2b buyers using ai tools during purchase for B2B buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-used-ai-tools-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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