B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- share of b2b buyers using ai during purchase for B2B buyers (2026)

Name: Share Of B2B Buyers Using AI During Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · Gartner

45% of B2B buyers reported using AI during a recent purchase.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier B

https://mfgempire.com/manufacturing-seo/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Manufacturing SEO Services | MFG Empire

What Is SEO for Manufacturing Companies? SEO for manufacturing companies is the process of improving a manufacturer’s website so it ranks in search results when engineers, purchasing managers, and sourcing teams search for industrial capabilities. It focuses on services, processes, equipment, materi…

Original Research

Gartner · Original study ↗

Methodology

Gartner survey reported in 2026 press release

Methodology documented

Segmentation

IndustryB2B

Cite this stat

Plain Text

B2B buyers: 45% share of b2b buyers using ai during purchase. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-use-ai-purchase

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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-use-ai-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of b2b buyers using ai during purchase for B2B buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-use-ai-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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