B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
87%
87% -- trust in expert content vs brand content for B2B buyers (2024)
87% of B2B buyers trust content from industry experts and influencers more than content produced directly by brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://tigglobalpr.com/influencer-outreach/ ↗
Source Article
Influencer Outreach - TIG Global PR
Influencer Outreach
THE VOICE YOUR BUYERS
ALREADY TRUST.
Your buyers tune out ads. They don't tune out people they respect. TIG identifies the right influencers — trade press, industry voices, podcasters, creators, and thought leaders — and builds the relationships that put your brand in front of ex…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn B2B Influencer Marketing Survey, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 87% trust in expert content vs brand content. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-trust-expert-content-over-brand-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-trust-expert-content-over-brand-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- trust in expert content vs brand content for B2B buyers<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/b2b-buyers-trust-expert-content-over-brand-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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