B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

20%

20% -- share of b2b buyers using tiktok for vendor research for B2B buyers (2025)

Name: Share Of B2B Buyers Using Tiktok For Vendor Research Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · Sopro

20% of B2B buyers named TikTok when surveyed about how they research vendors in 2025.

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Attribution: Sopro View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2025

Entity

B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sopro Primary Tier C

https://digitalmarketingsnapshotforghl.com/blog/youtube-inbound-leads-austin-marketing-agencies/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

YouTube Inbound Leads for Austin Marketing Agencies

For an Austin marketing agency, a silent YouTube channel isn’t a missing marketing tactic — it’s an inbound lead leak. Sixty percent of B2B buyers now go to YouTube to research vendors before they book a call, more than Instagram (28%) and TikTok (20%) combined, and short-form video has been the hig…

Original Research

Sopro · Original study ↗

Methodology

Sopro survey of B2B buyers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B buyers: 20% share of b2b buyers using tiktok for vendor research. Source: Sopro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-tiktok-vendor-research-2025

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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-tiktok-vendor-research-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of b2b buyers using tiktok for vendor research for B2B buyers<br><small>Source: Sopro (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-tiktok-vendor-research-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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