B
Evidence Grade B
Graded
under review
Safe to Cite
Current
33%
33% -- share of b2b buyers citing technical glitches placing orders for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.aleran.com/streamline-the-b2b-buying-journey-with-onemart/ ↗
Source Article
Streamline the B2B Buying Journey with OneMart
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey of B2B decision makers on e-commerce pet peeves, as cited by Aleran
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 33% share of b2b buyers citing technical glitches placing orders. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-technical-glitches-33
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-technical-glitches-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of b2b buyers citing technical glitches placing orders for B2B buyers<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-technical-glitches-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.