B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share of buyers switching vendor based on chatbot for B2B software buyers (2026)
69% of B2B software buyers say they have switched to a vendor they had not originally planned to buy from based on chatbot guidance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,076
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2 Research
Primary
Tier B
https://www.datamagnet.co/post/funding-round-alerts-as-a-sales-trigger-playbook/ ↗
Source Article
Funding Round Alerts: A 6-Step Sales Trigger Playbook
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-07-22.
How to Use Funding Round Alerts as a Sales Trigger: A 2026 Playbook
In 2025, global venture investment hit $425 billion across more than 24,000 private compani…
Original Research
G2 Research
· Original study ↗
Methodology
G2 Research survey of 1,076 B2B decision-makers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 69% share of buyers switching vendor based on chatbot. Source: G2 Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-switch-vendor-chatbot-69
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-switch-vendor-chatbot-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of buyers switching vendor based on chatbot for B2B software buyers<br><small>Source: G2 Research (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-switch-vendor-chatbot-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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