B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- share of b2b buyers citing support info as must have for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KoMarketing Associates
Primary
Tier B
http://www.bigstarcopywriting.com/blog/copywriting-tips/6-content-items-b2b-buyers-want-need-website… ↗
Source Article
6 content items your B2B buyers want NEED from your website
Original Research
KoMarketing Associates
· Original study ↗
Methodology
B2B buyer website preferences survey by Dianna Huff and KoMarketing Associates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 38% share of b2b buyers citing support info as must have. Source: KoMarketing Associates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-support-info-must-have
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-support-info-must-have" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of b2b buyers citing support info as must have for B2B buyers<br><small>Source: KoMarketing Associates (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-support-info-must-have" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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