B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share starting research via ai platforms over google for B2B software buyers (2025)
50% of surveyed B2B software buyers start research via platforms like ChatGPT more often than Google.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/g2-partners-with-reddit ↗
Source Article
G2 and Reddit Partner to Help B2B Software Brands Expand Their Trusted Presence to Reddit’s Communities
BY ROLE
Products
learn
partner
NEWSROOM
JOIN THE TEAM
October 28, 2025
Table of Contents
Artificial Intelligence (AI) has redefined the way buyers search for new products. According to a G2 survey of B2B software buyers, nearly 9 in 10 respondents say AI search has changed how they conduct research,…
Original Research
G2
· Original study ↗
Methodology
G2 survey of B2B software buyers
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B software buyers: 50% share starting research via ai platforms over google. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-start-research-ai-platforms-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-start-research-ai-platforms-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share starting research via ai platforms over google for B2B software buyers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-start-research-ai-platforms-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.